November 16, 2023

Our Work

Case Study

Positioning Chang Beer to the local market

The Challenge

Chang Beer, while a beloved brand in the region, faced the challenge of enhancing its local relevance and engagement within its target audience in a rapidly evolving and competitive market. They needed to find a way to leverage local insights, revamp their design to align with local preferences, and develop a robust strategy to connect more deeply with their consumers.

The Solution

ERA's success with Chang Beer stemmed from a multi-faceted approach. Through local insight integration, we delved deep into market research and harnessed local perspectives, gaining a profound understanding of our audience's unique preferences and behaviors. This data-driven approach paved the way for the creation of tailored and culturally relevant strategies. Simultaneously, our design localization efforts focused on refining Chang Beer's visual and messaging elements to authentically align with local culture, fostering a sense of belonging within the community. To complete the trifecta, ERA formulated a comprehensive engagement strategy. Leveraging our newfound local insights, we introduced innovative initiatives, such as community events, and interactive digital campaigns. These efforts not only encouraged active consumer participation but also fostered brand loyalty, culminating in Chang Beer's remarkable success story.