New TRACIT report : significant impact of illicit trade on the ASEAN Community Vision 2025
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Screw AI: creative excellence is born in our analog world
February 21, 2024New TRACIT report : significant impact of illicit trade on the ASEAN Community Vision 2025
November 28, 2023Screw AI: creative excellence is born in our analog world
February 21, 2024Our Work
Case Study
The new launch of Royal Enfield ‘SS2024 Spring Summer Apparel Collection’
ERA Thailand secure media exposure in Tier A Lifestyle outlets, which will significantly boost the brand's visibility and connect and collaborate with Key Opinion Leaders (KOLs) and influential trendsetter groups to generate enthusiastic discussions about the highly anticipated SS2024 Spring Summer Apparel Collection.
The Challenge
Royal Enfield Thailand has taken a groundbreaking step by engaging with Lifestyle media for the very first time. To elevate brand recognition through a lifestyle approach, ERA Thailand has been appointed as the PR Agency for this exciting venture.
The Solution
Through a strategic and dynamic PR agency, ERA Thailand will leverage key messages that highlight the unique essence and appeal of Royal Enfield's brand. By tapping into the lifestyle media landscape, we anticipate creating a compelling narrative that resonates with our target audience. The focus will be on showcasing the authentic lifestyle experience that Royal Enfield embodies, reflecting the spirit of adventure, freedom, and individuality.
Results
A Highly Viral Campaign
220M
Potential Reach
$185K
Total PR Values
8.76%
Average Engagement Rate
