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Case Study

From High-so to All-so: Coca-Cola Celebrates ​Myanmar’s Everyday Women​

Cokie – Case Study Banner – 1

The Challenge

Coca-Cola has undertaken many years of women’s empowerment programs during the time of its Myanmar operations. On the fifth year of being in Myanmar it wanted a women’s day campaign that would raise awareness of the ways in which it has helped and empowered women around the country.​

The Solution

Typically, the media just profile women who are celebrities, well-connected or influential and rarely choose normal women. Our strategy was to profile and pitch the amazing stories of Coca-Cola’s women from various CSR programs to media and then arrange the visits around Myanmar and special video content for their women’s day features.

Results

$30K+

Media Value

4

Video Collaboration with top-tier media

11

Full page stories of our women in top-tier media


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Offices

ERA Regional Offices
  • Cambodia
  • Thailand
  • Laos
  • Vietnam
  • Myanmar

Quick Links

Sitemap
  • Home
  • Who We Are
  • Careers
  • Our Work
  • Contact
  • Insights

Stay Connected

Email

[email protected]

Social Media
EXPERTISE AREAS
  • Corporate Leadership Communications
  • Crisis, Issues & Reputation Mgmt
  • Social Impact Purpose Campaigns
  • Brand & Lifestyle Communications

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