Our Work

Case Study

From High-so to All-so: Coca-Cola Celebrates Myanmar’s Everyday Women

The Challenge

Coca-Cola has undertaken many years of women’s empowerment programs during the time of its Myanmar operations. On the fifth year of being in Myanmar it wanted a women’s day campaign that would raise awareness of the ways in which it has helped and empowered women around the country.

The Solution

Typically, the media just profile women who are celebrities, well-connected or influential and rarely choose normal women. Our strategy was to profile and pitch the amazing stories of Coca-Cola’s women from various CSR programs to media and then arrange the visits around Myanmar and special video content for their women’s day features.