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Our Work

Case Study

Expectation Vs Hanuman​

 

Hanuman – Case Study Banner

The Challenge

Cambodia’s beer market is more aggressive than ever. To win a share of voice, brands must feature on all prominent platforms. ​​ERA KH blind pitched Hanuman Beer and suggested to ‘own the day’ this Father’s Day. Through research we grew to understand that Fathers and children don’t tend to drink together – it’s not condoned. ​

The Solution

Therefore, ERA devised a plan to step away from a “forced” concept and focus on the action of giving. Communicating that Hanuman is the Gift of Greatness, the only gift for this Father’s day. ​

We did this via a funny, tongue-in-cheek video that delivered well across their SNS channels. ​The success of this campaign has led to further business engagements with Hanuman beverages.

Results

The success of this campaign has led to further business engagements with Hanuman.


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Offices

ERA Regional Offices
  • Cambodia
  • Thailand
  • Laos
  • Vietnam
  • Myanmar

Quick Links

Sitemap
  • Home
  • Who We Are
  • Careers
  • Our Work
  • Contact
  • Insights

Stay Connected

Email

[email protected]

Social Media
EXPERTISE AREAS
  • Corporate Leadership Communications
  • Crisis, Issues & Reputation Mgmt
  • Social Impact Purpose Campaigns
  • Brand & Lifestyle Communications

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