Cambodia’s beer market is more aggressive than ever. To win a share of voice, brands must feature on all prominent platforms. ERA KH blind pitched Hanuman Beer and suggested to ‘own the day’ this Father’s Day. Through research we grew to understand that Fathers and children don’t tend to drink together – it’s not condoned.
Therefore, ERA devised a plan to step away from a “forced” concept and focus on the action of giving. Communicating that Hanuman is the Gift of Greatness, the only gift for this Father’s day.
We did this via a funny, tongue-in-cheek video that delivered well across their SNS channels. The success of this campaign has led to further business engagements with Hanuman beverages.