Coca-Cola requested us to develop a concept for its local sustainability/recycling program alongside a large grant the Coca-Cola Foundation awarded to nonprofits to formalize the recycling ecosystem in Myanmar. Our job was to create an awareness platform to support it at the household and retailer level.
We undertook consumer research to develop the insight, tagline and key messaging around the value of plastic. We developed the logo, messaging and communications plan that we are still executing to date as their retained agency in the form of round tables, press events, tactical campaigns and more. We took our messaging to create a campaign key visual set with full end to end production.
PR Media Value
Logo and brand identity development
Events organized for seasonal and corporate occasions