Crafting Chang Beer’s Succesful Journey to Local Relevance and Engagement
November 16, 2023
New TRACIT report : significant impact of illicit trade on the ASEAN Community Vision 2025
November 28, 2023Crafting Chang Beer’s Succesful Journey to Local Relevance and Engagement
November 16, 2023New TRACIT report : significant impact of illicit trade on the ASEAN Community Vision 2025
November 28, 2023Our Work
Case Study
Ensure Strength 4 Champions Digital Lucky Draw
A Digital Raffle Development Success Story
The Challenge
Ensure Gold, despite being a dominant player in the Cambodian adult nutrition milk market, faced challenges related to low awareness, limited reach to the target audience, and competition. They aimed to address these issues through a digital Raffle campaign but encountered a significant challenge. The primary hurdle was simplifying this digital campaign to make it accessible and user-friendly for the target demographic, which comprised older/middle-aged individuals with limited tech knowledge.
The Solution
ERA Cambodia was tasked with taking on the technical aspects of the campaign, which included developing and managing the Microsites, digital registration tools, and the winner selection pool. To address the challenge effectively, ERA Cambodia conducted comprehensive marketing research and user testing. This research-driven approach enabled the development of a solution that streamlined the digital campaign, making it user-friendly and efficient for consumers. By leveraging technology and optimizing the user experience, ERA Cambodia successfully simplified the campaign, aligning it seamlessly with the brand strategy and enhancing the journey for the target demographic.
Results
A Highly Viral Campaign
60K+
Unique Visitors
3K+
Lucky Draw Registration
