Offices

ERA Regional Offices
  • Cambodia
  • Thailand
  • Laos
  • Vietnam
  • Myanmar

Quick Links

Sitemap
  • Home
  • Who We Are
  • Careers
  • Our Work
  • Contact
  • Insights

Stay Connected

Email

[email protected]

Social Media
EXPERTISE AREAS
  • Corporate Leadership Communications
  • Crisis, Issues & Reputation Mgmt
  • Social Impact Purpose Campaigns
  • Brand & Lifestyle Communications
logostickyLogologologo
  • Corporate Leadership
    & Public Affairs
  • Crisis, Issues &
    Reputation
  • Social Impact &
    Purpose
  • Brand & Lifestyle
    Communications
✕
“Sharing is KFC” – Celebrating the 7- year anniversary of KFC in Myanmar 
November 21, 2022
To Dance, or Not To Dance?
November 21, 2022
November 21, 2022

Our Work

Case Study

Big & Spicy Kentucky Fried Chicken

caseBan

The Challenge

KFC Myanmar revamped its fried chicken into a bigger and spicier product catered to Myanmar taste, specially addressing growing consumer complaints around size and spice. ​The brand wanted to avoid communicating about a product ‘relaunch’ or ‘upgrade’ but rather invite trial from competitor customers to wonder whether product had always been this good.

The Solution

We created a 3-month campaign that dramatized the effect of size and spice and how these make life more exciting and better, through a very traditional and culturally relevant context: Kyak Hpa Khut, Myanmar’s traditional rooster battle dance. The campaign was brought to life via an exciting digital TVC and social communications, as well as influencer support. The original song, produced exclusively for the campaign, was set to trigger campaign recall and association with the traditional dance through its lyrics.​

Results

A Highly Viral Campaign

2.1M

Video Views (1M video views within 3 days)

1,700%

Increase in page share

11M

Reach through KOL Campaigns


Share

Related posts

Case Study Featured - FC Barcelona with ERA Thailand
March 24, 2023

FC Barcelona Celebrating Lunar New Year in Southeast Asia


Read more
Case Study Featured - Mambu with ERA Thailand
March 24, 2023

Making composable banking mainstream in Thailand


Read more
Case Study Thumbnail - Sparki Innovation Challenge - ERA Thailand
March 21, 2023

From the mining industry… to making the world a better place!


Read more

Offices

ERA Regional Offices
  • Cambodia
  • Thailand
  • Laos
  • Vietnam
  • Myanmar

Quick Links

Sitemap
  • Home
  • Who We Are
  • Careers
  • Our Work
  • Contact
  • Insights

Stay Connected

Email

[email protected]

Social Media
EXPERTISE AREAS
  • Corporate Leadership Communications
  • Crisis, Issues & Reputation Mgmt
  • Social Impact Purpose Campaigns
  • Brand & Lifestyle Communications

© 2022 ERA Communications Partners.

An affiliate of