Our Work

Case Study

1 Million Cans to Build a Dream

Yeo's Cambodia

The Challenge

Yeo’s has been in Cambodia for over 10 years and is well-known for its Asian inspired flavors. Although Cambodian non-carbonated RTD segment is very competitive and price sensitive, Cambodia is Yeo’s largest market in Indochina. As a market leader, and country recovering from the pandemic, Yeo's wanted to drive consumer engagement and uplift sales through a social purpose-led campaign to help CCF build a kindergarten.

The Solution

ERA Cambodia worked on an integrated campaign, "A Million Cans To Build A Dream" that included events, Public Relations, social media management, KOL management, photoshoot and AR development.

We actively promoted through authentic story of people uplifted by simply having access to education, which many of us take for granted, and importance of Yeo's giving back to the community through healthy initiative to rise above in a ring-pull world.