A Million Cans to Build a Dream
December 16, 2022
From High-so to All-so: Coca-Cola Celebrates Myanmar’s Everyday Women
December 16, 2022A Million Cans to Build a Dream
December 16, 2022From High-so to All-so: Coca-Cola Celebrates Myanmar’s Everyday Women
December 16, 2022Our Work
Case Study
MPT lights the way for monastic schools nationwide
The Challenge
MPT had raised money through a vanity number auction and decided to use it for CSR efforts. They partnered with Panasonic to provide solar lanterns to Phaung Daw Oo monastic education organization and wanted a one-time event to be managed by an outside agency.
The Solution
We proposed a branded campaign “Lighting The Way Forward” to turn the donation into multiple smaller activities in key, rural parts of Myanmar and use documentary film-making techniques to bring the whole story to life, along with exclusive broadcast media partner, MRTV-4. This made the one-time event into a 6-month high impact CSR campaign that build a good relationship with MPT all over the country. Video.
Results
$94.1K
Media Value
500K+
Total Video Views
40
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