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Our Work

Case Study

MPT lights the way for monastic schools nationwide

MPT – Case Study Banner

The Challenge

MPT had raised money through a vanity number auction and decided to use it for CSR efforts. They partnered with Panasonic to provide solar lanterns to Phaung Daw Oo monastic education organization and wanted a one-time event to be managed by an outside agency.

The Solution

We proposed a branded campaign “Lighting The Way Forward” to turn the donation into multiple smaller activities in key, rural parts of Myanmar and use documentary film-making techniques to bring the whole story to life, along with exclusive broadcast media partner, MRTV-4. This made the one-time event into a 6-month high impact CSR campaign that build a good relationship with MPT all over the country. Video.

Results

$94.1K

Media Value

500K+

Total Video Views

40

News Stories about CSR Initiative


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Offices

ERA Regional Offices
  • Cambodia
  • Thailand
  • Laos
  • Vietnam
  • Myanmar

Quick Links

Sitemap
  • Home
  • Who We Are
  • Careers
  • Our Work
  • Contact
  • Insights

Stay Connected

Email

[email protected]

Social Media
EXPERTISE AREAS
  • Corporate Leadership Communications
  • Crisis, Issues & Reputation Mgmt
  • Social Impact Purpose Campaigns
  • Brand & Lifestyle Communications

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