Our Work

OUR APPROACH

We facilitate two-way communication; we don't dictate it. ERA believes when one has a clear "why" for doing something, they outperform those who don't. The purpose of our work is to create trust, dialogue, understanding and mutual benefit. We are a strategic partner to clients, not a tactical vendor.

With business value and insight as our foundation, our method begins with constructing a narrative that captures our client's purpose, culture and value. It then involves engaging communities based on a defined and well-understood universe of stakeholders. We align corporate clients with the people whose lives they touch using a variety of approaches to best create business value.

Our leadership have reputation management experience at some of the top firms in the world, and have seen issues unfold across various industries, clients and geographies. We use this experience by creatively and appropriately formulating strategies to deal with sensitive matters of reputation.

Organizations that see purpose as an afterthought instead of a central aspect of their operations are at a disadvantage. They are blind to the important intersection of their operations and the effect they have on society. Audiences expect organizations to drive meaningful change in society and create value beyond financial gain. Many are holding businesses directly responsible for their actions and commitments.

Our brand and lifestyle practice starts at brand strategy, identity and storytelling, and covers integrated marketing programs that use social media, digital, content, influencers. experiences and more to uncover a brand's purpose, make our clients more attractive employers, or discover how consumer brands can innovate, influence and engage.

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