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Our Work

Case Study

Fighting Hate Speech,​ Building a Positive Online Community​

 

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The Challenge

With Facebook’s rise to importance in Myanmar, their APAC policy team needed to engage a communications team who understood how to monitor/respond to media and protect their reputation as a force for good in people’s lives.​

The Solution

ERA developed a reactive/ proactive approach to delivering key messaging and addressing important issues facing the platform. We use our media relations skills to drive under- standing of Facebook’s security and reporting measures and raise awareness of community standards. We monitor a range of issues surrounding Facebook and advise as appropriate for a variety of situations/communications.​ We were a key player in advising and supporting their navigation of the Rohingya/hate speech crisis with local and international audiences.​

Results

70

News Article

5

Media Digital Literacy Events 

75K

Earned Media Value


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Offices

ERA Regional Offices
  • Cambodia
  • Thailand
  • Laos
  • Vietnam
  • Myanmar

Quick Links

Sitemap
  • Home
  • Who We Are
  • Careers
  • Our Work
  • Contact
  • Insights

Stay Connected

Email

[email protected]

Social Media
EXPERTISE AREAS
  • Corporate Leadership Communications
  • Crisis, Issues & Reputation Mgmt
  • Social Impact Purpose Campaigns
  • Brand & Lifestyle Communications

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