Our Work

Case Study

Microsoft: No Business Left Behind

The Challenge

In 2018, Microsoft wanted to reach SME’s in the ASEAN and emerging markets of Asia with information around their cloud products. Given ERA’s professionalism and track record among their New Markets cluster, they challenged us to engage SMEs in a multi-country SMB cloud campaign .

The Solution

ERA proposed to lead a multi -market campaign in Brunei, Cambodia, Myanmar, Laos and Sri Lanka to develop and localize assets around “No Business Left Behind” to help them stay up - to -date with relevant technology and cloud updates, and Microsoft's latest products and services. A playbook was developed for use digitally with interactive elements as well. Furthermore, we developed thought leadership pieces and an even concept for use in other markets with a core creative idea and messaging that was picked up throughout the various key markets.