In 2018, Microsoft wanted to reach SME’s in the ASEAN and emerging markets of Asia with information around their cloud products. However, given ERA’s professionalism among their New Markets cluster they decided to lead the campaign out of Myanmar.
ERA proposed to lead a multi-market campaign in Brunei, Cambodia, Myanmar, Nepal and Sri Lanka to develop and localize assets around “No Business Left Behind” to help them stay up- to-date with their latest products and services. The playbook was developed for use digitally with interactive elements as well.
Furthermore, we developed thought leadership pieces and an even concept for use in other markets with a core creative idea and messaging.
(AVG PER MARKET)