Offices

ERA Regional Offices
  • Cambodia
  • Thailand
  • Laos
  • Vietnam
  • Myanmar

Quick Links

Sitemap
  • Home
  • Who We Are
  • Careers
  • Our Work
  • Contact
  • Insights

Stay Connected

Email

[email protected]

Social Media
EXPERTISE AREAS
  • Corporate Leadership Communications
  • Crisis, Issues & Reputation Mgmt
  • Social Impact Purpose Campaigns
  • Brand & Lifestyle Communications
logostickyLogologologo
  • Corporate Leadership
    & Public Affairs
  • Crisis, Issues &
    Reputation
  • Social Impact &
    Purpose
  • Brand & Lifestyle
    Communications
✕
Tan Bo Shi Tal (It’s Worth It To Recycle)​
December 16, 2022
ERA helps Facebook fight hate speech,​ create a positive online community​
December 16, 2022
December 16, 2022

Our Work

Case Study

“Be real” Anti-piracy Campaign

MS_L

The Challenge

Myanmar has one of the higher piracy rates in Southeast Asia, and is 4th most exposed in the region for cyber security issues. We worked with Microsoft to create an experiential and digital campaign aimed at educating consumers of the risks of non-genuine software, supporting the purchase of official Windows & Office products.

The Solution

Pirate a celebrity! We developed a series of content, events and PR stories called "Be Real" aimed at encouraging people to be true to themselves and only accept things that were the same. We also advertised a concert with a famous celebrity, only to surprise fans with a look-alike in order to give audiences the feeling that it’s not the same thing, even if someone says it is. We continue to support anti-piracy and cyber security messaging in our normal media relations retainer. The campaign won a Global SABRE Award, the first and only awarded to a Myanmar agency.

Results

A Highly Viral Campaign

20+

Stories

$35K+

Media Value


Share

Related posts

December 16, 2022

ERA helps Facebook fight hate speech,​ create a positive online community​


Read more
December 16, 2022

Tan Bo Shi Tal (It’s Worth It To Recycle)​


Read more
December 16, 2022

Microsoft leaves no small business behind


Read more

Offices

ERA Regional Offices
  • Cambodia
  • Thailand
  • Laos
  • Vietnam
  • Myanmar

Quick Links

Sitemap
  • Home
  • Who We Are
  • Careers
  • Our Work
  • Contact
  • Insights

Stay Connected

Email

[email protected]

Social Media
EXPERTISE AREAS
  • Corporate Leadership Communications
  • Crisis, Issues & Reputation Mgmt
  • Social Impact Purpose Campaigns
  • Brand & Lifestyle Communications

© 2022 ERA Communications Partners.

An affiliate of