Offices

ERA Regional Offices
  • Cambodia
  • Thailand
  • Laos
  • Vietnam
  • Myanmar

Quick Links

Sitemap
  • Home
  • Who We Are
  • Careers
  • Our Work
  • Contact
  • Insights

Stay Connected

Email

[email protected]

Social Media
EXPERTISE AREAS
  • Corporate Leadership Communications
  • Crisis, Issues & Reputation Mgmt
  • Social Impact Purpose Campaigns
  • Brand & Lifestyle Communications
logostickyLogologologo
  • Corporate Leadership
    & Public Affairs
  • Crisis, Issues &
    Reputation
  • Social Impact &
    Purpose
  • Brand & Lifestyle
    Communications
✕
Expectation Vs Hanuman​
November 21, 2022
How PR teams can work effectively with Cambodian journalists
November 26, 2022
November 24, 2022

Our Work

Case Study

LLS 2.0 | Give The Gift Of Strength

Ensure – LLS2.0 Banner 1623 x 619

The Challenge

Ensure Gold has what you need to counter muscle mass loss, and can also be used as a supplement, or between meals. However, a misconception in the market leads consumers to believe that drinking milk with cause weight gain, not a product that can help prevent various ailments. ERA Cambodia was faced with the challenge of de-bunking this milk myth.

The Solution

Khmer New Year is a time of giving, family and reconnecting with loved ones. We leveraged Khmer New Year, (as well as Mother's Day), as the key giving occasion seeded socials with the key message "Make sure they are as strong as their love is, give the gift of strength".

Our digital strategy supported the launch, localizing regional assets and leveraging local occasions to resonate with the local market. We executed a video shoot with one of Cambodia’s leading KOLs, and her real mum, launching two weeks before Khmer New Year, a time of family, giving, and adventure.

Results

827K

Video Views

1.18M

Reach

22K

Total Engagement


Share

Related posts

December 16, 2022

ERA helps Facebook fight hate speech,​ create a positive online community​


Read more
December 16, 2022

Microsoft pirates a celebrity!


Read more
December 16, 2022

Tan Bo Shi Tal (It’s Worth It To Recycle)​


Read more

Offices

ERA Regional Offices
  • Cambodia
  • Thailand
  • Laos
  • Vietnam
  • Myanmar

Quick Links

Sitemap
  • Home
  • Who We Are
  • Careers
  • Our Work
  • Contact
  • Insights

Stay Connected

Email

[email protected]

Social Media
EXPERTISE AREAS
  • Corporate Leadership Communications
  • Crisis, Issues & Reputation Mgmt
  • Social Impact Purpose Campaigns
  • Brand & Lifestyle Communications

© 2022 ERA Communications Partners.

An affiliate of