Ensure Gold has what you need to counter muscle mass loss, and can also be used as a supplement, or between meals. However, a misconception in the market leads consumers to believe that drinking milk with cause weight gain, not a product that can help prevent various ailments. ERA Cambodia was faced with the challenge of de-bunking this milk myth.
Khmer New Year is a time of giving, family and reconnecting with loved ones. We leveraged Khmer New Year, (as well as Mother's Day), as the key giving occasion seeded socials with the key message "Make sure they are as strong as their love is, give the gift of strength".
Our digital strategy supported the launch, localizing regional assets and leveraging local occasions to resonate with the local market. We executed a video shoot with one of Cambodia’s leading KOLs, and her real mum, launching two weeks before Khmer New Year, a time of family, giving, and adventure.