We

Understand

Why

Who we are, and what makes ERA different


ERA is a brand and strategic communications consultancy that sees beyond tactics and KPIs, into ways we can deliver real outcomes.


We are a Southeast Asian PR network, considered one of the world's most creative firms. Our mission is to set new standards for communications in the region by delivering best-in-class public relations programs to leading multinational and local organizations. We strive to make it easier, and more rewarding, for our clients to engage with countries that, when taken together, represent an opportunity to advance their ambitions among hundreds of millions.

We know what separates a good organization from a great one is having a team that knows why they get out bed each morning. ERA understands why our clients do, and shares a genuine interest in pursuing that mission together, making a difference in our clients' lives and to their most important communities around the region.


Meet our communications professionals
THE WORK WE DO: SOLVING FOR "WHY"


“Solving for why” is our unique approach to communications planning, client service and our mindset. This approach has helped us solve challenging communications issues for some of the top organizations in the world, from consumer engagements to strategic or reputation-centric communications. It is also the reason ERA has won Southeast Asia PR Campaign of the Year for three years in a row, and been named one of the world's most creative PR firms.

With business value and insight as our foundation, our method begins with constructing a narrative that captures our client's purpose, culture and direction. It then involves engaging communities based on a defined and well-understood universe of stakeholders. We align corporates with their stakeholders, using a variety of communications approaches to best create business value.

November 5, 2024

Bringing luxury travel experiences to Vietnamese readers​

Corporate Leadership & Reputation
November 5, 2024

Safeguarding the Healthcare Ecosystem Against Fraud​

Corporate Leadership & Reputation
October 29, 2024

Creating sustainable revenue and growth for app businesses in Vietnam

Corporate Leadership & Reputation
November 28, 2023

The new launch of Royal Enfield ‘SS2024 Spring Summer ​Apparel Collection’​

Corporate Leadership & Reputation
November 28, 2023

New TRACIT report : significant impact ​of illicit trade on the ASEAN Community Vision 2025

Corporate Leadership & Reputation
September 11, 2023

Vinagames looks regionally for growth

Corporate Leadership & Reputation

Organizations that see purpose as an afterthought, rather than a central part of their operations are at a disadvantage. When an organization is blind to the important intersection of their operations and the effect they have on society, it can have far reaching effects with audiences who expect them to create meaningful change in society, and value beyond financial gain. Many are holding businesses directly responsible for their actions and commitments and we help our clients understand and meet these measures.

November 18, 2024

AIDP Inauguration Event​

Social Impact & Purpose Campaigns
November 18, 2024

Love and Care Project 2024​

Social Impact & Purpose Campaigns
November 5, 2024

Helping children in need through Luang Prabang Half Marathon: Run for Children 2024

Social Impact & Purpose Campaigns
November 5, 2024

Launching of the Airborne Infection Defense Platform (AIDP) for a healthier, more resilient ASEAN

Social Impact & Purpose Campaigns
April 25, 2024

Hold On a Minute Podcast Series with UNFPA Asia-Pacific

Social Impact & Purpose Campaigns
April 7, 2023

Lao journalists join the conversation about Social Impact

Social Impact & Purpose Campaigns

Our brand and lifestyle practice starts at brand strategy, identity and storytelling, and covers integrated marketing programs that use social media, digital, content, influencers. experiences and more to uncover a brand's purpose, make our clients more attractive employers, or discover how consumer brands can innovate, influence and engage.

November 18, 2024

Citra Mermaid AR Filter​

Brand & Creative Communications
May 13, 2024

Stoked to get soaked! ​Experiencing Songkran in Chiang Mai through the lens of GoPro

Brand & Creative Communications
April 5, 2024

Manulife Parents’ Lullaby

Brand & Creative Communications
November 18, 2023

Ensure Strength 4 Champions Digital Lucky Draw

Digital Experience
November 16, 2023

Crafting Chang Beer’s Succesful Journey to Local Relevance and Engagement

Brand & Creative Communications
August 17, 2023

Finding the Right Influencers for Unilever Laos

Brand & Creative Communications

Establishing a robust online presence is crucial for thriving businesses in today's fast-paced digital landscape.

November 18, 2024

Citra Mermaid AR Filter​

Brand & Creative Communications
November 18, 2023

Ensure Strength 4 Champions Digital Lucky Draw

Digital Experience
November 16, 2023

Crafting Chang Beer’s Succesful Journey to Local Relevance and Engagement

Brand & Creative Communications
March 24, 2023

FC Barcelona Celebrating Lunar New Year in Southeast Asia

Brand & Creative Communications
March 21, 2023

From the mining industry… to making the world a better place!

Social Impact & Purpose Campaigns
December 16, 2022

A Million Cans to Build a Dream

Social Impact & Purpose Campaigns
Our Clients


Leading global and local organizations choose to work with ERA because of our ability to service them as well as a global PR agency, but with the flexibility and creative spirit of the independent network we are. Many of our client partners have been with us for 5 years or longer.