Ensure Strength 4 Champions Digital Lucky Draw
November 18, 2023
The new launch of Royal Enfield ‘SS2024 Spring Summer Apparel Collection’
November 28, 2023Ensure Strength 4 Champions Digital Lucky Draw
November 18, 2023The new launch of Royal Enfield ‘SS2024 Spring Summer Apparel Collection’
November 28, 2023Our Work
Case Study
‘New TRACIT report : significant impact of illicit trade on the ASEAN Community Vision 2025’
Raising Awareness on the Negative Impact of Illicit Trade in ASEAN: A Call for In-Depth Understanding
The Challenge
The Limited Awareness of the Negative Impact of Illicit Trade on the ASEAN Community, particularly among media outlets in Thailand and certain policymakers.
The Solution
To bridge this knowledge gap, ERA Thailand is strategically utilizing the effectiveness of a panel discussion. By extending invitations to media representatives and organizing executive interviews, we have garnered positive feedback from prominent Thai media outlets such as Thansettakij, Bangkokbiznews (Business), Thaipbs, and Nikkei. This approach ensures that our distinguished speakers have the opportunity to delve into the intricacies of the issue, thereby fostering a more profound understanding among Thai media professionals regarding the significance of combating the Negative Impact of Illicit Trade.
Results
A Highly Viral Campaign
115M
Potential Reach
$180K
Total PR Values
7.9%
Average Engagement Rate
