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From limp and bland to big and spicy! Using creative to tackle business issues.
November 21, 2022
Expectation Vs Hanuman​
November 21, 2022
November 21, 2022

Our Work

Case Study

To Dance, or Not To Dance?

The Launch of Samsung’s Galaxy A03 Phone 

Samsung – Case Sudy

The Challenge

The sonic branding of our “To Dance, or Not To Dance?” campaign targeted middle/lower-income families, who respond best to catchy jingles and flashy dances. In a sensitive post-coup environment, during our strategic planning sessions, we had to answer a key question: “to dance, or not to dance ?” ERA took the risk and decided “to dance”!

The Solution

Our insight hinged on the target audience supporting inclusiveness and diversity of ethnic groups within the country. Thus, we incorporated various national languages, dances, and ethnic representations into our campaign – becoming the first brand in Myanmar to do a multi-lingual/multi-ethnic representation in the launch of a global product in the country.  

Results

A Highly Viral Campaign

+3.7M

Total Reach

+6.5M

Total Impressions

+2.5M

Total Video Views


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Offices

ERA Regional Offices
  • Cambodia
  • Thailand
  • Laos
  • Vietnam
  • Myanmar

Quick Links

Sitemap
  • Home
  • Who We Are
  • Careers
  • Our Work
  • Contact
  • Insights

Stay Connected

Email

[email protected]

Social Media
EXPERTISE AREAS
  • Corporate Leadership Communications
  • Crisis, Issues & Reputation Mgmt
  • Social Impact Purpose Campaigns
  • Brand & Lifestyle Communications

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