The Art and Science of Newsworthiness in Communications: Getting Your Story in the News
September 1, 2023
Crafting Chang Beer’s Succesful Journey to Local Relevance and Engagement
November 16, 2023The Art and Science of Newsworthiness in Communications: Getting Your Story in the News
September 1, 2023Crafting Chang Beer’s Succesful Journey to Local Relevance and Engagement
November 16, 2023Our Work
Case Study
Vinagames looks regionally for growth
ERA advises top tech firm in Vietnam on new market expansion
The Challenge
The top technology firm in Vietnam, Vinagames, wanted to export its music streaming and chat application technology to other markets in Southeast Asia. Markets and consumers that are quite different to Vietnam, therefore they sought to engage a communications partner who could give them market and stakeholder insights to increase the effectiveness of that engagement.
The Solution
ERA proposed a consumer and stakeholder mapping deep dive, that resulted in a multi-pronged communications plan for their new markets. This included considerations around consumer surveys, seeding, influencers, political and B2G related engagements, reputation management and planning, as well a full plan for stakeholder engagement based on those insights.
Results
1 full stakeholder engagement plan, considering 4 relevant means of influence
