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The Art and Science of Newsworthiness in Communications: Getting Your Story in the News
September 1, 2023Stoked to get soaked! Experiencing Songkran in Chiang Mai through the lens of GoPro
June 13, 2023The Art and Science of Newsworthiness in Communications: Getting Your Story in the News
September 1, 2023Our Work
Case Study
Navigating Digital Influence in Laos
Influencer Campaigns for Clear, Vaseline & Citra
The Challenge
Unilever has long been known to leverage influencers as one of its main strategies to reach target audiences in Laos. ERA is tasked to improve the comms strategy and KOL outreach program for 3 brands: Clear, Vaseline, and Citra.
The Solution
In Laos, there have been instances of KOL endorsing multiple brands and products that do not align with their identity, thus needing tighter control to find the right influencer to carry the brand online.
ERA proposed a carefully curated selection of influencers based on relevance, active followers, engagement, and influence. We actively monitored for red flags and filtered several during the identification process.
During the campaign, ERA deployed active moderation and monitoring to proactively mitigate any potential negative associations or mentions linked to the Unilever brand. We actively monitored for red flags and filtered several during the identification process. During the campaign, ERA executed active moderation and monitoring to proactively mitigate any potential negative associations or mentions linked to the Unilever brand.
Results
31
# of filtered influencers
4
# of moderated risk
8%
Avg. Engagement Rate
