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Case Study
Stoked to get soaked!
Experiencing Songkran in Chiang Mai, Thailand through the lens of GoPro
The Challenge
GoPro, the world's most versatile action camera, teams up with the Tourism Authority of Thailand (TAT) to strengthen the campaign "Visit Thailand Year 2023: Amazing New Chapters," a continual milestone achievement from 2022. The exciting collaboration is intended to enhance global tourism to join one of the world's largest water festivals, Songkran.
The Solution
Through the “Visit Thailand Year 2023: Amazing New Chapters” campaign, TAT is placing an emphasis on promoting a series of Thailand’s foundations – food, film, festival, fight and fashion – to offer meaningful travel experiences in Thailand.
The partnership campaign of TAT x GoPro Songkran Festival will be globally recognized as the “Thai New Year Celebration in April” through the content of six-day/five-night splash-with-spree festivities created by 13 GoPro creators from across the world, including Asia Pacific, Brazil, Spain, South Korea, India, Malaysia, Singapore and Taiwan. The creators’ storytelling will share incredible first-person perspective of participating in the event as well as drive traffic to the campaign, inspire social conversation and brand awareness, and create a call-to-action and online buzz via UGC using #amazingthailand #amazingnewchapters #GoProXTAT.
TAT's governor from France expressed confidence that the #GoProxTAT summary video would undoubtedly ignite excitement not only during the Songkran event but also position Chiang Mai as the premier destination for all.
Results
A Highly Viral Campaign
Best partnership in terms of driving local contents to the global stage said Thailand TAT’s governor.
80M
Potential Reach
290
Influencer Contents
$341K
Total PR Values
8.7%
Average Engagement Rate
