ERA Cambodia Managing Director looks back on the PROI Global Summit
April 6, 2023
Supporting Networks for Peace in Southeast Asia
April 7, 2023ERA Cambodia Managing Director looks back on the PROI Global Summit
April 6, 2023Supporting Networks for Peace in Southeast Asia
April 7, 2023Our Work
Case Study
Stand 4 Strength
Raising awareness about muscle strength across ASEAN
The Challenge
Abbott launched the Muscle Age calculator, a tool that allows users to calculate their muscle age (different from actual age) after doing a simple exercise but only one tool might not maximize the awareness.
The Solution
ERA Thailand led the creative development of all the campaign assets – including video production and photoshoot.
Results
A Regional Campaign
The campaign exceeded expectations, extending to Cambodia after being planned solely for Myanmar.
