ERA Cambodia Managing Director looks back on the PROI Global Summit
April 6, 2023
Supporting Networks for Peace in Southeast Asia
April 7, 2023Our Work
Case Study
Stand 4 Strength
Raising awareness about muscle strength across ASEAN
The Challenge
Abbott launched the Muscle Age calculator, a tool that allows users to calculate their muscle age (different from actual age) after doing a simple exercise but only one tool might not maximize the awareness.
The Solution
ERA Thailand led the creative development of all the campaign assets – including video production and photoshoot.
Results
A Regional Campaign
The campaign exceeded expectations, extending to Cambodia after being planned solely for Myanmar.
