Our Work

Case Study

Social Media & Communication Capacity Building Training

The Challenge

Limited digital literacy, inconsistent social media strategies, and the need to combat misinformation posed significant barriers to impactful communications at a regional level. WHO partnered with Ministry of Health (CHSI) to implement a social media capacity building training to enhance digital capacity to effectively leverage social media for public health campaigns managed by provincial health departments.

The Solution

ERA provided a customized training sessions including hands-on sessions, social media audits, audience targeting, practical workshops on content creation and campaign optimization.

These efforts empowered participants with the tools and skills to implement impactful, data driven communication strategies, resulting in improved social media performance and sustainable digital practices.