As Myanmar public and private sectors begin their journey of dealing with COVID. I wanted to share my take on how we at ERA Myanmar are counseling some of our top clients on managing and mitigating the crisis.
Our senior reputation management leadership are joining weekly calls with clients to counsel and advise courses of action - but that's just what they are, courses of action. Every course has an end, and I wanted to share a few ways in which we are framing success for managing the crisis for our clients in Myanmar. Here are the questions we will ask as a matter of benchmarking success and evaluating it at the end.