Our Work

Case Study

Making Composable Banking Mainstream in Thailand

How Mambu Partnered with ERA Thailand to Build Its Profile in the Financial Community

The Challenge

As the world's only true SaaS cloud banking platform, Mambu offers banks of all sizes, lenders, fintechs, retailers, telcos, and more, a unique composable approach to future-proof themselves.

In Thailand, the composable banking is still quite an unknown concept, so Mambu was looking at not only raising awareness, but building its profile among the financial community.

The Solution

To address this challenge, ERA Thailand was appointed as Mambu’s public relations agency for 2022, and 2023. Our task has been to position Mambu as an authority in the banking space through 100% earned engagements, ranging from executive interviews, byline articles, in depth features and more, in top tier Thai media.