Connecting with Thailand’s Gen Z via word-of-mouth
March 21, 2023
FC Barcelona Celebrating Lunar New Year in Southeast Asia
March 24, 2023Connecting with Thailand’s Gen Z via word-of-mouth
March 21, 2023FC Barcelona Celebrating Lunar New Year in Southeast Asia
March 24, 2023Our Work
Case Study
Making Composable Banking Mainstream in Thailand
How Mambu Partnered with ERA Thailand to Build Its Profile in the Financial Community
The Challenge
As the world's only true SaaS cloud banking platform, Mambu offers banks of all sizes, lenders, fintechs, retailers, telcos, and more, a unique composable approach to future-proof themselves.
In Thailand, the composable banking is still quite an unknown concept, so Mambu was looking at not only raising awareness, but building its profile among the financial community.
The Solution
To address this challenge, ERA Thailand was appointed as Mambu’s public relations agency for 2022, and 2023. Our task has been to position Mambu as an authority in the banking space through 100% earned engagements, ranging from executive interviews, byline articles, in depth features and more, in top tier Thai media.
Results
Thought Leadership & CEO Positioning
Our engagement includes press releases, executive interviews, industry articles, and speaking opportunities.
+$40K+
Average PR Value Per Engagement
Top Tier Media
Coverage
