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Our Work

Case Study

Making Composable Banking Mainstream in Thailand

How Mambu Partnered with ERA Thailand to Build Its Profile in the Financial Community

Case Study - Mambu with ERA Thailand

The Challenge

As the world's only true SaaS cloud banking platform, Mambu offers banks of all sizes, lenders, fintechs, retailers, telcos, and more, a unique composable approach to future-proof themselves. 

In Thailand, the composable banking is still quite an unknown concept, so Mambu was looking at not only raising awareness, but building its profile among the financial community.

The Solution

To address this challenge, ERA Thailand was appointed as Mambu’s public relations agency for 2022, and 2023. Our task has been to position Mambu as an authority in the banking space through 100% earned engagements, ranging from executive interviews, byline articles, in depth features and more, in top tier Thai media.

Results

Thought Leadership & CEO Positioning

Our engagement includes press releases, executive interviews, industry articles, and speaking opportunities. 

+$40K+

Average PR Value Per Engagement

Top Tier Media

Coverage


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Offices

ERA Regional Offices
  • Cambodia
  • Thailand
  • Laos
  • Vietnam
  • Myanmar

Quick Links

Sitemap
  • Home
  • Who We Are
  • Careers
  • Our Work
  • Contact
  • Insights

Stay Connected

Email

[email protected]

Social Media
EXPERTISE AREAS
  • Corporate Leadership & Reputation
  • Social Impact & Purpose Campaigns
  • Brand & Creative Communications
  • Digital Experience

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