Helping children in need through Luang Prabang Half Marathon: Run for Children 2024
November 5, 2024
AIDP Inauguration Event
November 18, 2024Helping children in need through Luang Prabang Half Marathon: Run for Children 2024
November 5, 2024AIDP Inauguration Event
November 18, 2024Our Work
Case Study
Love and Care Project 2024
The Challenge / Situation
Samsung Lao sought to expand its Corporate Social Responsibility (CSR) efforts in Laos through the Love and Care Project 2024, aimed at supporting underprivileged students by providing advanced technology and educational resources. However, Samsung Lao required a well-structured communication and media strategy to effectively showcase their contributions and engage with local communities.
The Solution
ERA Communications was tasked with developing and executing a comprehensive content strategy aligned with Samsung's goals. This involved creating a media relations plan for the event, ensuring consistent and impactful messaging across both online and offline channels, and coordinating with local government, schools, and third-party partners to manage event logistics. ERA’s hands-on support throughout the project helped Samsung boost their brand presence while addressing educational challenges through the Love and Care Project.
Results
Media exposures
10
major media outlets
Engagement rate
+200
participants
PR Value
23+
Millions Kip
