Insights

Making life easier for regional communications teams

Working with one PR agency, like ERA, instead of multiple agencies for multiple countries can provide a number of benefits for communications and brand marketing teams with regional scope.

First, having a single agency that is familiar with your goals and messaging can help ensure consistency in messaging and branding across different countries. This can be especially important when it comes to maintaining a company's reputation and building trust with consumers in new markets.

Additionally, working with ERA can help streamline communication and coordination efforts. A single point of contact can help ensure that all aspects of a campaign are aligned and that there are no miscommunications between different teams or agencies. This can help save time and resources, and can lead to more efficient and effective PR campaigns.

Working with one agency also helps cut down cost and simplify the budgeting process. When working with multiple agencies, it can be challenging to keep track of multiple contracts, invoices, and payments. By working with a single agency, all billing and invoicing can be handled through one central point, making it easier to manage costs and budget effectively.

Furthermore, ERA has a stronger knowledge of the cultural and linguistic nuances of the target countries, helping to tailor campaigns and messaging to the specific needs and preferences of different target audiences.

Lastly, working with ERA can help foster a strong, long-term working relationship within your whole organization. When working with the same agency over time, a team can build trust, understand the agency's strengths and weaknesses, and develop a deep understanding of the agency's capabilities. This can help ensure that campaigns are successful and that the agency is well-equipped to meet the company's needs in the future.

In summary, working with ERA can help ensure consistency and coordination in messaging, streamline communication and coordination, cut costs and streamline budgeting, enhance the cultural and linguistic nuance of the target countries, and foster a strong long-term working relationship which ultimately lead to more successful and effective campaigns.