Creative Collective | Comfort (Unilever) ​

Launching a fabric softener through smellable content

Unilever was looking at introducing a luxury perfume fabric conditioner in Myanmar, which functionally offered a similar experience and proposition as other existing conditioners. How did we make our FMCG product special and different from others?

We leveraged on the passion for actual fragrance – we brought several KOLs together in an influencer/media event and we invited them to an experiential journey of the perfume art. An expert perfumist brought the scent alchemy into the audience’s hands, allowing them to mix their own perfumes (based on our fabric softener ingredients) and bring home their creations.

+70

MEDIA ATTENDANCE TO THE EVENT

+$45K

PR VALUE

+80

CLIPPINGS