KBZ received its licenses to open representative offices in TH, SG, MY and more and wanted to push the message of their readiness to become a financial peer to ASEAN banking leaders. ERA was the first agency to launch a Myanmar financial services institution into international press. We had to use our skills in PR in markets where we had few relationships to help KBZ Bank make a splash and to position the new office head “Zaw Ling Aung” well in front of the business community in the region.
ERA identified and pitched appropriate international news media in the countries the licenses were received to get exposure in Myanmar and abroad. This was our first multi-market financial communications campaign and is still underway.
ENGAGEMENT RATE &
1,500% PROJECT ROI
CLIPPINGS IN 4
MARKETS IN TOP MEDIA