Our client Wildcats, a global platform and incubator building a community of innovators and entrepreneurs, launched its first-ever regional challenge: ‘My Summer Startup’ in Thailand and Vietnam.
The ERA teams across the region proudly worked together to encourage Thai and Vietnamese university students to pursue their dreams even during times of uncertainty and submit innovative startup ideas.
We ran the campaign during lockdowns in both countries, leveraging our extensive network to engage directly university administrations, lecturers, student presidents and forum communities to get our campaign shared and talked about. We hosted townhall events, workshops and mini-contests with universities and local communities with informative sessions for students to raise awareness about Wildcats’ mission and boost the challenge’s participation and excitement. We also brought onboard local and relevant influencers, popular among Gen Z and relevant to drive impact in the entrepreneurship and startups environment.
As the challenge countdown reached to its end, the response had been overwhelming! We had received 239 business ideas, from which the top 50 were selected and are currently in a self-incubation period.
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