Social Media & Communication Capacity Building Training
June 2, 2025
Ruder Finn Expands Southeast Asia Presence with Acquisition of Era Communications
July 7, 2025Social Media & Communication Capacity Building Training
June 2, 2025Ruder Finn Expands Southeast Asia Presence with Acquisition of Era Communications
July 7, 2025Our Work
Case Study
Heineken's New Sleek Can ‘Songpong’ campaign
The Challenge
Heineken's sleek can enhances its market distinctiveness; a design positively received in research. To reach "royal customers," Heineken will employ nano-KOLs. This strategy addresses potential resistance from core/older drinkers to the packaging change.
The Solution
ERA provided end-to-end KOL management, including sourcing, content coordination, and performance tracking through detailed monthly reports. Additionally, we leverage the largest KOL database in Laos, ensuring brands and products are matched with the most suitable influencers for maximum impact.
Results
564.1K
Reach
13.9K
Engagement
27
KOLs management
