UnionPay wanted to acquire and encourage existing card users to purchase local, international and through online e-commerce using UnionPay credit cards. To ensure a huge purchase throughout the period, the incentive campaign idea was briefed to ERA for the campaign mechanism and execution of all the activities from the teaser period to end of the campaign.

ERA Myanmar worked on an integrated campaign that included events, PR, social media management, photoshoot and microsite development that allows the users to easily upload the purchase receipts, which later are categorized the channels automatically and generate winner finalist on the microsite.