Coca-Cola has undertaken many years of women’s empowerment programs during the time of its Myanmar operations. On the fifth year of being in Myanmar it wanted a women’s day campaign that would raise awareness of the ways in which it has helped and empowered women around the country.
Typically, the media just profile women who are celebrities, well-connected or influential and rarely choose normal women. Our strategy was to profile and pitch the amazing stories of Coca-Cola’s women from various CSR programs to media and then arrange the visits around Myanmar and special video content for their women’s day features.
EARNED SOCIAL MEDIA VIDEOS
CO-CREATED WITH TOP MEDIA
FULL PAGE STORIES OF OUR
WOMEN ON TOP MEDIA