Our Work

Case Study

Creating sustainable revenue and growth for app businesses in Vietnam

Yandex Ads | Easy Monetization

The Challenge

As Yandex Ads enters the Vietnamese market, their objective is to raise awareness of their comprehensive products and solutions for Vietnamese app publishers, focusing on app monetization and analytics.

The challenge lies in effectively introducing these niche topics to the Vietnamese audience and enhancing the visibility of Yandex Ads' products. How can we successfully navigate this landscape to promote Yandex Ads' offerings and facilitate their growth in the Vietnamese market?

The Solution

Our strategy includes introducing Yandex Ads to leading media outlets in two dynamic cities: Hanoi and Ho Chi Minh City through media engagement activities. We aim to support Yandex Ads in building strong relationships with top-tier mass, business, and tech media in Vietnam.

We also collaborated with one of the most renowned tech media to create a content hub to educate Vietnamese audiences and app publishers about monetization techniques and app analytics, featuring insights from Yandex Ads experts. This initiative will serve as a crucial asset for Yandex Ads to enhance its visibility and position itself as a thought leader in the industry

To engage app publishers, we work with key industry leaders who are experienced marketers and publishers to promote and showcase the tangible benefits of Yandex Ads products to the audience.