Safeguarding the Healthcare Ecosystem Against Fraud
November 5, 2024
Love and Care Project 2024
November 18, 2024Safeguarding the Healthcare Ecosystem Against Fraud
November 5, 2024Love and Care Project 2024
November 18, 2024Our Work
Case Study
Creating sustainable revenue and growth for app businesses in Vietnam
Yandex Ads | Easy Monetization
The Challenge
As Yandex Ads enters the Vietnamese market, their objective is to raise awareness of their comprehensive products and solutions for Vietnamese app publishers, focusing on app monetization and analytics.
The challenge lies in effectively introducing these niche topics to the Vietnamese audience and enhancing the visibility of Yandex Ads' products. How can we successfully navigate this landscape to promote Yandex Ads' offerings and facilitate their growth in the Vietnamese market?
The Solution
Our strategy includes introducing Yandex Ads to leading media outlets in two dynamic cities: Hanoi and Ho Chi Minh City through media engagement activities. We aim to support Yandex Ads in building strong relationships with top-tier mass, business, and tech media in Vietnam.
We also collaborated with one of the most renowned tech media to create a content hub to educate Vietnamese audiences and app publishers about monetization techniques and app analytics, featuring insights from Yandex Ads experts. This initiative will serve as a crucial asset for Yandex Ads to enhance its visibility and position itself as a thought leader in the industry
To engage app publishers, we work with key industry leaders who are experienced marketers and publishers to promote and showcase the tangible benefits of Yandex Ads products to the audience.
Results
300 media coverages
within a year
2 media engagement activities
to strengthen relationships with key media players
1 content hub
on top tier media focused on app monetization and app analytics
184,000 reach
through a KOL campaign on Facebook, TikTok, LinkedIn, and YouTube
1 million
of reaching millions of readers
