ERA boosts participation in Wildcats' #HeyFutureMe Campaign by +200% in just two weeks.
Wildcats initiated the #HeyFutureMe campaign to inspire young people to take action toward their future and not be afraid to pursue their dreams during the COVID-19 pandemic. They invited people to send messages to their future selves and collaborate with aspiring artists in the local communities to create artworks that help illustrate their messages.
ERA is tasked with generating awareness about the campaign among Thai Gen Z while implementing a cost-effective engagement plan to boost campaign participation.
ERA created a meaningful campaign that resonated with Thailand's Gen Z, leveraging nano-influencers and word-of-mouth marketing on Instagram - mobilizing over 60 nano-influencers with curated content to trigger Thai Gen Z's attention. The campaign's messaging was centered around inspiring young people to take control of their futures, and the influencers were encouraged to share their messages and encourage their followers to participate.
ERA boosts participation in Wildcats' #HeyFutureMe Campaign by +250% in just two weeks.