ERA Managing Director, Anthony Larmon, to join the Campaign PR Awards Asia 2023 judging panel
March 21, 2023
Making composable banking mainstream in Thailand
March 24, 2023Our Work
Case Study
Connecting with Thailand’s Gen Z via word-of-mouth
ERA boosts participation in Wildcats' #HeyFutureMe Campaign by +200% in just two weeks.
The Challenge
Wildcats initiated the #HeyFutureMe campaign to inspire young people to take action toward their future and not be afraid to pursue their dreams during the COVID-19 pandemic. They invited people to send messages to their future selves and collaborate with aspiring artists in the local communities to create artworks that help illustrate their messages.
ERA is tasked with generating awareness about the campaign among Thai Gen Z while implementing a cost-effective engagement plan to boost campaign participation.
The Solution
ERA created a meaningful campaign that resonated with Thailand's Gen Z, leveraging nano-influencers and word-of-mouth marketing on Instagram - mobilizing over 60 nano-influencers with curated content to trigger Thai Gen Z's attention. The campaign's messaging was centered around inspiring young people to take control of their futures, and the influencers were encouraged to share their messages and encourage their followers to participate.
Results
A Highly Viral Campaign
ERA boosts participation in Wildcats' #HeyFutureMe Campaign by +250% in just two weeks.
1.2M
TikTok views
91K
Instagram impressions
710
Messages
