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November 18, 2024
Raising the Bar on Transparency
May 5, 2025AIDP Inauguration Event
November 18, 2024Raising the Bar on Transparency
May 5, 2025Our Work
Case Study
Citra Mermaid AR Filter
The Challenge / Situation
Unilever Lao aimed to launch a new pack of Citra Lotion inspired by a Mermaid theme, focusing on the message of healthy, radiant skin. The challenge was to effectively engage the target audience, create buzz around the product, and differentiate it from competitors in a crowded skincare market.
The Solution
ERA Communications developed an innovative Mermaid-themed Augmented Reality (AR) filter to enhance user engagement and promote the new Citra Lotion. This interactive filter allowed users to visualize the benefits of healthy skin in a fun and captivating way. In addition, ERA managed a strategic campaign involving 20 Key Opinion Leaders (KOLs) to amplify brand awareness. By leveraging the influence of these KOLs, the campaign effectively reached a wider audience, encouraging authentic interactions and driving excitement around the product launch.
Results
AR Filter View
400K
Meta + Tiktok
Engagement rate
40K
Meta + Tiktok
KOLs management
20
Meta + Tiktok
