Safeguarding the Healthcare Ecosystem Against Fraud
November 5, 2024
Launching of the Airborne Infection Defense Platform (AIDP) for a healthier, more resilient ASEAN
November 5, 2024Safeguarding the Healthcare Ecosystem Against Fraud
November 5, 2024Launching of the Airborne Infection Defense Platform (AIDP) for a healthier, more resilient ASEAN
November 5, 2024Our Work
Case Study
Bringing luxury travel experiences to Vietnamese readers
The Challenge
As one of Wyndham's flagship markets in Southeast Asia, Vietnam has been a crucial part of the hospitality group's growth strategy. The launching of Wyndham Grand and Wyndham Garden in Phu Quoc is one of the steps that illustrates this approach.
These properties aim to deliver a premium travel and wellness experience, targeting a broad Vietnamese audience. However, the challenge lies in effectively communicating this unique offering to local consumers who may be unfamiliar with Wyndham's brand and its value proposition in the competitive hospitality landscape.
The Solution
To amplify the launch, the ERA team organized a media trip that involved the participation of many top mass and lifestyle media reporters in Vietnam. The trip offered the reporters a chance to visit Wyndham's properties in Phu Quoc and provided a platform for Wyndham's representatives to discuss and interact with the reporters on the potential of Vietnam's tourism industry, as well as the group's plans for the future.
The trip serves two purposes:
- Engage Local Media: To foster relationships with local media representatives, encouraging them to share authentic and organic information about Wyndham.
- Showcase Premium Experiences: To naturally convey the premium travel and wellness experiences offered by Wyndham to the Vietnamese audience.
Results
11
media coverages cultivating the reach exceeding
7.5M
of reaching readers
465M VND
of the total PR value
