Using ERA’s Living Brand strategy we researched, explored, questioned and analyzed to learn what is Inle’s brand instead of trying to force one on it. By learning how many different stakeholders (media, travelers, government, NGOs and more) feel about the lake, we could also plan a good communications strategy online and offline that supports repeat travel visits and good coverage/attitudes.
After a comprehensive research, we learned that our brand tagline, ‘ A Perfect Balance ’ continues to resonate strongly with travelers and itself. The Lake is surrounded by a balancing component unlike anywhere in the world – the harmony between its community, the balanced ecosystem from the way the community lives on the wooden stilts houses to the fisherman stood paddling by foot on his boat.
PLAN FOR DMO’S USE