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Case Study

FC Barcelona Celebrating Lunar New Year in Southeast Asia

FC Barcelona connects with its Southeast Asian fan base on a deeper level and raise awareness of the club's values and purpose

Case Study - FC Barcelona with ERA Thailand

The Challenge

FC Barcelona is more than a club, but many football fans may think it’s just ‘another’, little they know about their story, values, purpose. 

The Solution

ERA Thailand is a hub to drive regional campaigns with the strategy of tapping on Lunar New Year across celebrating countries in Southeast Asia to drive massive awareness through Malaysia, Vietnam, Indonesia and Thailand.

To drive FC Barcelona's capacity to connect at a deeper level with Southeast Asia fans, we engaged with Nano-Micro KOL on both IG/TikTok. For TikTok with 26 micro-influencers to do featured videos with the players and for Instagram with 23 KOLs to showcase Lunar New Year IG filter & sticker GIF​. 
Results

A Highly Viral Campaign

To drive massive awareness, we worked together with KOLs across Southeast Asia, leveraging IG and TikTok.

126

Media Coverage

165M 

Potential Reach

7.4%

Avg.Engagement Rate


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Offices

ERA Regional Offices
  • Cambodia
  • Thailand
  • Laos
  • Vietnam
  • Myanmar

Quick Links

Sitemap
  • Home
  • Who We Are
  • Careers
  • Our Work
  • Contact
  • Insights

Stay Connected

Email

[email protected]

Social Media
EXPERTISE AREAS
  • Corporate Leadership Communications
  • Crisis, Issues & Reputation Mgmt
  • Social Impact Purpose Campaigns
  • Brand & Lifestyle Communications

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