Making composable banking mainstream in Thailand
March 24, 2023
Shaping Narratives, Driving Change
March 31, 2023Our Work
Case Study
FC Barcelona Celebrating Lunar New Year in Southeast Asia
FC Barcelona connects with its Southeast Asian fan base on a deeper level and raise awareness of the club's values and purpose
The Challenge
FC Barcelona is more than a club, but many football fans may think it’s just ‘another’, little they know about their story, values, purpose.
The Solution
ERA Thailand is a hub to drive regional campaigns with the strategy of tapping on Lunar New Year across celebrating countries in Southeast Asia to drive massive awareness through Malaysia, Vietnam, Indonesia and Thailand.
To drive FC Barcelona's capacity to connect at a deeper level with Southeast Asia fans, we engaged with Nano-Micro KOL on both IG/TikTok. For TikTok with 26 micro-influencers to do featured videos with the players and for Instagram with 23 KOLs to showcase Lunar New Year IG filter & sticker GIF.
Results
A Highly Viral Campaign
To drive massive awareness, we worked together with KOLs across Southeast Asia, leveraging IG and TikTok.
126
Media Coverage
165M
Potential Reach
7.4%
Avg.Engagement Rate
