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Case Study

AIDP Inauguration Event

The Challenge / Situation

The Stop TB Partnership Indonesia aimed to launch the Airborne Infection Defense Platform (AIDP) during the 16th ASEAN Health Ministers Meeting to enhance regional health initiatives. However, the organization faced challenges in coordinating a high-profile event involving multiple stakeholders, including ASEAN health ministers and senior officials, and event management. There was a pressing need for a strategic approach to event planning, media engagement, and effective communication of the AIDP's key messages.

The Solution

ERA Communications was tasked with developing and executing a ERA Communications was tasked with developing and executing a comprehensive event strategy for the AIDP inauguration. This involved meticulous planning and coordination with the Ministry of Health (MOH) in Laos, ensuring all logistical aspects were seamlessly managed. ERA’s team created engaging collateral to communicate the initiative's objectives and handled media relations to maximize coverage and reach.